On May 6, 2025, the California Privacy Protection Agency Board (“CPPA”) issued a $345,178 penalty against national retailer Todd Snyder, Inc. (“Todd Snyder”) for violations of the California Consumer Privacy Act and its implementing regulations (“CCPA”). This marks the second major enforcement action this year by the CPPA and follows a significant $632,500 fine imposed on American Honda Motor Co. (“Honda”) in March. Taken together, these cases offer more than just monetary figures—they reflect a new era of privacy accountability and serve as a wake-up call for companies that collect and process consumer data in California.
