The New Frontier of Consumer Protection Law | Utah Targets Use of Generative AI

On March 13, 2024, Utah passed a groundbreaking law—the Utah Artificial Intelligence Policy Act (“UAIP”)—that imposes new disclosure obligations on businesses utilizing generative AI. This includes mandatory disclosures when interacting with customers, but that’s not the most demanding new rule. Under the UAIP, covered businesses cannot blame AI for any consumer protection breaches that result from the use of AI tools to enhance their own products and services.